It is a common mistake to think of failure as the enemy of success. Failure is a teacher-a harsh one, but the best. Pull your failures to pieces looking for the reason. Put your failure to work for you.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

You can be discouraged by failure, or you can learn from it. So go ahead and make mistakes, make all you can. Because, remember that's where you'll find success - on the far side of failure.

Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

Loyalty saves the wear and tear of making daily decisions as to what is best to do.

Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of "crackpot" than the stigma of conformity.