Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.

Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?

It is a common mistake to think of failure as the enemy of success. Failure is a teacher-a harsh one, but the best. Pull your failures to pieces looking for the reason. Put your failure to work for you.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Do you want to succeed? Then, double you rate of failure. Success lies on the far side of failure.

Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of "crackpot" than the stigma of conformity.

All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work.