The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
Thomas J. WatsonYou don't hear things that are bad about your company unless you ask. It is easy to hear good tidings, but you have to scratch to get the bad news.
Thomas J. WatsonThe great accomplishments of man have resulted from the transmission of ideas and enthusiasm.
Thomas J. WatsonRecently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?
Thomas J. Watson