Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

It's not an 'either/or,' it's an 'and.' You can be serious and play.

For me certainly Earl Campbell and Tony Dorsett come to mind, and Roger Staubach. I've grown up here in Dallas watching Roger and his playing career and to be in the same fraternity as Roger Staubach is/was a huge deal for me.

Physical and psychological spaces of an organization work in tandem to define the effectiveness of the people within it

We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.

Design is all about learning from doing, that’s how we evolve to the best solution.