Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.

We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.

Rather than thinking to build, build to think.

For me certainly Earl Campbell and Tony Dorsett come to mind, and Roger Staubach. I've grown up here in Dallas watching Roger and his playing career and to be in the same fraternity as Roger Staubach is/was a huge deal for me.

Build bridges of insight through empathy, see the world through the eyes of others, understand the world through their experiences, and feel the world through their emotions.