Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.