While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Apple Pay is forever changing the way we pay for things.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Let your joy be in your journey, not in some distant goal.

To whom much is given, much is expected. I do believe this. It's embedded in me.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

I dont consider the bloody ROI.