While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

It is possible to be aware of God at all times.

Apple doesn't do hobbies as a general rule.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.