I dont consider the bloody ROI.
Excellence has become a habit.
Apple Watch is the most personal device we've ever created.
It's the privilege of a lifetime for me to work with the most innovative people on Earth.
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.