It is possible to be aware of God at all times.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

A great product isn't just a collection of features. It's how it all works together.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

We make the best phone, we don't make the most phones.