That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

We make the best phone, we don't make the most phones.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.