It's the privilege of a lifetime for me to work with the most innovative people on Earth.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.