Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

In the world of cyber security, the last thing you want is to have a target painted on you.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

I love museums. But I don't want to live in one.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.