We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

Let your joy be in your journey, not in some distant goal.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

Apple Watch is the most personal device we've ever created.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

I am driven by great work and seeing people do incredible things and having a part in that.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.