Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim CookMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim CookWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim CookNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
Tim Cook