So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.