Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
Tim CookCreativity and innovation are something you canโt flowchart out. Some things you can, and we do, and weโre very disciplined in those areas. But creativity isnโt one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
Tim Cook