Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

If you want me to do things only for ROI reasons, you should get out of this stock.

Never try to fix other people. God does not need to do a bank shot off your lips.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.