Our business is not based on having information about you. Youโre not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if theyโre making money mainly by collecting gobs of personal data, I think you have a right to be worried.
Tim CookThere's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
Tim CookCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
Tim CookSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
Tim CookMy business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Tim CookI donโt consider myself an activist, but I realize how much Iโve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then itโs worth the trade-off with my own privacy.
Tim Cook