The sidelines are not where you want to live your life. The world needs you in the arena!

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Android dominates the mobile malware market.

No one should have a key that turns a billion locks. It shouldn't exist.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.