The sidelines are not where you want to live your life. The world needs you in the arena!

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Televisions are devices with screens that things appear on.

The iPad is the clearest expression of our vision of the future of personal computing.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

The longer the meeting, the less is accomplished.