The sidelines are not where you want to live your life. The world needs you in the arena!

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Apple is this great American company that could have only happened here.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Apple Pay is forever changing the way we pay for things.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.