The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

A great product isn't just a collection of features. It's how it all works together.

Apple Pay is forever changing the way we pay for things.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Let your joy be in your journey, not in some distant goal.

Siri has proven to us that people want to relate to the phone in a different way.

An acorn would never brag about giving shade.