The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
Tim CookOur whole goal in life is to give you something you didnโt know you wanted and then once you get it, you canโt imagine your life without itโฆ and you can count on apple doing that.
Tim CookPrice is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook