We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
Tim CookWe're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim CookMy business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Tim CookI donโt consider myself an activist, but I realize how much Iโve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then itโs worth the trade-off with my own privacy.
Tim Cook