The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim CookOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
Tim CookWe have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Tim Cook