We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

Apple Watch is the most personal device we've ever created.

I think two people with strong points of view can appreciate each other even more.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

The future of television is what our competitors have been doing for years.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.