We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

In the long arc of time, you are only relevant if customers love you.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

The sidelines are not where you want to live your life. The world needs you in the arena!