If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Today, we are pleased to announce the biggest advancement in iPhone.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.