The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.
Tim CookWe're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim CookEverybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
Tim CookI believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim Cook