There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
Tim CookI believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
Tim CookEighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim CookIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim Cook