I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

An acorn would never brag about giving shade.

Apple doesn't do hobbies as a general rule.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.