The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

In the long arc of time, you are only relevant if customers love you.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.