The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

The iPad is the clearest expression of our vision of the future of personal computing.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No one should have a key that turns a billion locks. It shouldn't exist.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.