Apple Watch is the most personal device we've ever created.
What makes Siri cool is she has a personality.
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Anything can change, because the smartphone revolution is still in the early stages.
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.