A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim CookSo let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
Tim CookGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
Tim CookI don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
Tim CookThe reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
Tim Cook