I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

In the world of cyber security, the last thing you want is to have a target painted on you.

I've always hated litigation, and I continue to hate it.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.