What makes Siri cool is she has a personality.

I am driven by great work and seeing people do incredible things and having a part in that.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

We make the best phone, we don't make the most phones.