What makes Siri cool is she has a personality.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Android dominates the mobile malware market.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Today, we are pleased to announce the biggest advancement in iPhone.

Certainly some things that are very good can sometimes be used in a bad way.