We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Siri has proven to us that people want to relate to the phone in a different way.

To whom much is given, much is expected. I do believe this. It's embedded in me.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.