We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

A great product isn't just a collection of features. It's how it all works together.

Let your joy be in your journey, not in some distant goal.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I just want to build great products.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.