Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

In the long arc of time, you are only relevant if customers love you.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.