Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

Nobody wants to buy sour milk.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.