Apple doesn't do hobbies as a general rule.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

In the world of cyber security, the last thing you want is to have a target painted on you.