Apple doesn't do hobbies as a general rule.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Android dominates the mobile malware market.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

If you want me to do things only for ROI reasons, you should get out of this stock.