Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

The future of television is what our competitors have been doing for years.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

I love museums. But I don't want to live in one.