Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Certainly some things that are very good can sometimes be used in a bad way.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

To whom much is given, much is expected. I do believe this. It's embedded in me.

The longer the meeting, the less is accomplished.