Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Nobody wants to buy sour milk.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

People are running huge enterprises off of hacking and stealing data.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.