Excellence has become a habit.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Nobody wants to buy sour milk.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I love museums. But I don't want to live in one.