Excellence has become a habit.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?