Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.