Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Siri has proven to us that people want to relate to the phone in a different way.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Maybe law enforcement would like the ability to turn on the camera on your Mac.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.