Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

I just want to build great products.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Certainly some things that are very good can sometimes be used in a bad way.

America is always stronger when we do things together.

Discrimination, in all its forms, is bad for business.

Today, we are pleased to announce the biggest advancement in iPhone.