We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

I've always hated litigation, and I continue to hate it.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Let your joy be in your journey, not in some distant goal.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.