We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Anything can change, because the smartphone revolution is still in the early stages.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

No one should have a key that turns a billion locks. It shouldn't exist.