For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.