Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim CookWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
Tim CookOur business is not based on having information about you. Youโre not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if theyโre making money mainly by collecting gobs of personal data, I think you have a right to be worried.
Tim Cook