From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
A great product isn't just a collection of features. It's how it all works together.
Excellence has become a habit.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
The sidelines are not where you want to live your life. The world needs you in the arena!
To whom much is given, much is expected. I do believe this. It's embedded in me.