I think two people with strong points of view can appreciate each other even more.

In the long arc of time, you are only relevant if customers love you.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

I dont consider the bloody ROI.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.