We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
Tim CookOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
Tim CookIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Tim Cook