A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

In the long arc of time, you are only relevant if customers love you.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

America is always stronger when we do things together.