Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim CookA few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
Tim CookWe're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.
Tim Cook