You can't have a back door that's only for the good guys.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.