Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

In the long arc of time, you are only relevant if customers love you.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.