If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

What makes Siri cool is she has a personality.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

And that's what everyone at Apple is focused on - pushing forward and creating the future.