I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

If you want me to do things only for ROI reasons, you should get out of this stock.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

I am driven by great work and seeing people do incredible things and having a part in that.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

Never try to fix other people. God does not need to do a bank shot off your lips.

Apple Pay is forever changing the way we pay for things.