I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Apple Pay is forever changing the way we pay for things.