I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Apple Pay is forever changing the way we pay for things.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

People are running huge enterprises off of hacking and stealing data.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

To whom much is given, much is expected. I do believe this. It's embedded in me.