Happiness can be bought with a bottle of wine and has become ambiguous through overuse.

The most important actions are never comfortable.

Different is better when it is more effective or more fun.

The truth is that since the first book, I have wanted to emulate Benjamin Franklin and put together a healthy, wealthy and wise trilogy and so healthy was 'The 4-Hour Body,' wealthy was 'The 4-Hour Workweek' and then wise is 'The 4-Hour Chef.'

I'll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do.

The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

A goal without real consequences is wishful thinking. Good follow-through doesn't depend on the right intentions. It depends on the right incentives.