No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.
Tim O'ReillyProgramming is how we talk to the machines that are increasingly woven into our lives. If you aren't a programmer, you're like one of the unlettered people of the Middle Ages who were told what to think by the literate priesthood. We had a Renaissance when more people could read and write; we'll have another one when everyone programs.
Tim O'Reilly