Create more value than you capture.

I think that companies always become complacent, over time. Or most companies, that is.

It's a great discipline to have to report to somebody, even if you're the sole owner

Pursue something so important that even if you fail, the world is better off with you having tried.

Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.

When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot of woolly thinking.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.