No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

We're entering a new world in which data may be more important than software.

When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot of woolly thinking.

Life is not a tour of gas stations.

A key function of a publishing brand is the bestowal of status by who and what you pay attention to.

What new technology does is create new opportunities to do a job that customers want done.

Think of how Wikipedia works, how Amazon harnesses user annotation on its site, the way photo-sharing sites like Flickr are bleeding out into other applications. We're entering an era in which software learns from its users and all of the users are connected.