I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Socialization would be the most successful thing to bring mainstream audiences to online computers.

We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.

I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very effectively stood up to Donald Trump who has obvious fascist tendencies and his - who's a temptation like all authoritarian figures to try to crush the media or make it obey him. As that - the media has, in fact, stood up to him and has refused to bow out or cower.

Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.