Something mysterious happens to a curious, fully engaged mind - and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered

The unthinkable is thinkable. No: likely.

To grasp organizational life as it is, read novels (!) .... It is my fervent belief that we will never design rational processes that "overcome" such irregularities-don't bother telling that to a consultant. Hence, we should embrace the real, nonrational, nonlinear world with vigor and glee-and develop enterprise and career strategies accordingly.

I don't believe in holy writ. Buy fifty books or twenty-five books, take three weeks off, read them and make up your own theory. The fact that you end up literally burning twenty-two out of twenty-five books is beside the point.

The market may never coalesce around one basic design, or even around two or three dominant devices.

Nearly 100% of innovation-from business to politics-is inspired not by "market analysis" but by people who are supremely pissed off by the way things are.

If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.