But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.

Hire attitude train skills.

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.

Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

How do you achieve excellence?...Stop doing non-excellent stuff!