As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom PetersThe hyperfast-moving, wired-up, reengineered, quality-obsessed organization will succeed or fail on the strength of the trust that its managers place in the folks working on the front line.
Tom PetersA while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
Tom Peters