Ready, fire, aim. Do it! Make it happen! Action counts. No one ever sat their way to success.

Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

If not excellence, what? If not excellence now, when?

Many flagship state universities have wonderful digital libraries that are accessed by people around the world. In future, if not current, budget crises, trustees, board members, and administrators may wonder why these state institutions - with an articulated primary clientele of students, faculty, and staff members and a secondary clientele of all citizens of the state - should be spending resources on a digital library that is used by many people beyond the primary and secondary service populations.

Now that gigabytes of accessible, malleable information can be carried in one's pocket, we probably will start to see some widespread shifts and trends in how and where people interact with digital documents.

Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?

Cost does not equal value... and low cost parts decrease brand equity for a very long time.