Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.

The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.

Hire for attitude. Train for skill... More

The simple act of paying positive attention to people has a great deal to do with productivity.

Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their "personal style" was their "brand." ("It" starts with personal style of the tip-top leadership team. Sorry to be politically insensitive, but who would give a hoot about Tibet if it weren't for the look and style of the Dalai Lama?) Boss at any level: You're either on the "it" boat-or not.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.