Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Mistakes are life. Mistakes are not to be tolerated...they are to be encouraged. The bigger the better.

Authority never matches responsibility. That's one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority. Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That's true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

Don't 'tolerate' mistakes. Embrace them!

The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.

Perception is all there is. If the customer think he's right, he's right.